Running Meta Ads for a New Single: Step by Step

1. Pick one goal. For a release, choose traffic or conversions to a smart link that tracks clicks to streaming services.
2. Prepare three creatives. Vertical video, 10-20 seconds, song starting immediately. Change the hook, not just the caption.
3. Choose audiences. Use interests built from similar artists, or lookalikes from your existing fans. Keep them broad enough to learn.
4. Start small. Run each creative at a low daily budget for three to four days.
5. Read the right metric. Cost per landing-page view, then saves and follows in your streaming dashboards.
6. Scale the winner. Move budget to the best creative gradually.
7. Refresh. Replace creatives when costs rise.

This longer guide to Facebook ads for musicians covers setup screens and common mistakes.