MusicPromoToday Release Notes

Plain-language guides on promoting and marketing music, for artists, managers and small labels in any genre or country.

Is Paid Playlist Placement Safe? A Plain Answer

Short answer: paying for a guaranteed spot on a playlist breaks Spotify's rules, and paying for a fake-stream service can get your music removed. Paying fo

How Far Ahead Should You Plan a Release? A Timeline by Genre

There is no single right lead time, but a few patterns hold across genres.

What a Music PR Campaign Actually Looks Like, Week by Week

PR is often described vaguely. Here is the usual shape of a campaign.

Five Questions That Decide Your Music PR Budget

PR prices vary widely. These five questions explain most of the difference.

Running Meta Ads for a New Single: Step by Step

1. **Pick one goal.** For a release, choose traffic or conversions to a smart link that tracks clicks to streaming services.